Is The Domain Name Snatcher Stealing Your Child’s Brand?


A year ago I was working for a major American technology corporate.

I handled college recruitment and communicated with very, very bright students who knew way more about computers and coding than I ever will.

Or want to.

They mostly had paper resumes, very long names and equally long, complicated email addresses. would be the kind of thing.

My job was to take a paper resume and scan it into a database.

I then had to manually populate fields that couldn’t read the original document and type in the students’ very long name and very long email address.

One thing that wasn’t very long was the length of my employment.

Way before I was employable (a very long time ago) my parents were given a little gold bracelet, a child’s version of the Bible and some saving certificates to give to me when I was older.

That was normal for the time.

But life is very different from the one our parents lived through.

And our growing up was different too.

I have one son who started computer programming when he was eight.

Both my kids see me blogging every day (and probably feel neglected.)

I carry my laptop around on my hip like some kind of silver, shiny techno-baby.

School grades are posted online for parents’ perusal.

And I expect over the coming years the kids will use personal websites for school projects and to showcase their talents, interests and achievements.

Personal branding is king in this online world.

More and more, people are using their blogs, their websites as online resumes. And more and more, employers are using our online presence to inform their decisions.

And it occurred to me that I should really snag my kids domain names.

And quick.

It would only take some enterprising student to go down the class roster and register his/her classmates domain names for a mere $7.49 each.

My child might lose out on his first choice, get stuck with a .info or .org instead of a .com or even get into a bidding war. And that’s no fun.

No fun at all.

And so today, I registered my kids names at (affiliate link,) the place most people go to register domain names.

I got them. Phew.

Now I get the option to renew every year until they are old enough to do it themselves.

Double phew.

Why didn’t I do this before? Because it never occurred to me. And I thought I’d share it with you just in case it had never occurred to you, either.

It’s easy, it’s quick, it’s inexpensive. It’s important for their future personal brand. Get the Deluxe domain name package to protect your information from spammers. (Please ignore the GoDaddy use of irrelevant women to market their services.)

Register their .com names before someone else does. Time may be running out. The domain name snatcher may be just around the corner…

And then you’re kind of stuffed. For ever.

I know you’re curious. Just click this link and check. See if it’s still available. Go on! 🙂

I am participating in a Blog Every Day For 30 Days Challenge advocated by Chris Brogan. I am doing this with the lovely Mary Ulrich who writes for Parents and Caregivers of Adults with Disabilities at Climbing Every Mountain. Check her out!

{ 4 comments… read them below or add one }

Lisa D Liguori
October 7, 2010 at 9:10 pm

This is on my list of things to do! Thanks for the reminder. And, oh, why, oh why does GoDaddy use the image of that woman? I have been tempted to go elsewhere because of that. In fact, it was my sons idea to do so!
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Alison Golden October 8, 2010 at 7:09 am

Well, good for him. I have no idea why they do that. I see people complaining all over. Seems a very tacky marketing campaign for this day and age but they insist on doing it. They recently added Jillian from The Biggest Loser to their stable of women. Go figure. Seems, though, most people go to GoDaddy for their domain names, however.


Mary E. Ulrich
October 8, 2010 at 7:25 am

My gosh, I would never have thought of this.

Sometimes I think the world is spinning too fast. But yesterday I learned my great aunt was never able to figure out the use of the telephone. Poor Aunt Lizzie. Wonder what she would think today?

Plus, being technoflops must be genetic.
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Alison Golden October 8, 2010 at 7:37 am

Technoflops – I like that word. But, Mary, you are definitely not one of those. You’ve got stuck into this technology thing with gusto, heart and spirit as I’m sure you do everything. That takes guts 🙂 The world *is* spinning too fast, no question. We’ll all get flung off we’re not careful.


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