2011 Goals Review – Did You? Or Didn’t You?


Bum. Mer.

I took a look at my 2011 goals for this blog last week.

Now, I consider myself a goal achiever.

Heck, I used to be in sales, closely monitoring my monthly actuals against targets, balancing incoming orders against my quarterly goals.

I would chat up my accounts, sweet talk the sales order entry clerk, all the while finessing the system so I earned all my commission, bonus prizes and any vacation that was up for grabs.

But you know what?

I missed most of my goals for this blog in 2011.

Goals I Missed in 2011

“Publish posts as I do now but twice a week, probably on a Tuesday and Thursday.

Hmm, I started out doing this, found once a week on a Tuesday worked better but then slowed to an almost dead stop late in the year when the holidays and family commitments got the better of me.

“Write some quick and easy guides for moms, or anyone really, on health, self care, our kids, our time and technology.

I wrote one, the 30-Day Quick Start Guide to Losing Weight Without Counting Calories. I have started another on Raising Emotionally Intelligent Kids and talked about a couple more. But that’s a lot less than I was planning.

“Run some ads and affiliate promotions. I’ll feature products and services I personally use, like and can recommend wholeheartedly.”

A few affiliate links, a couple of badges in the sidebar but a half-hearted effort, if you ask me.

“I also have been wanting to start another (Facebook page) called The Mothers Of Boy Twins (The MOBT – geddit?) for a while now so plan to get to that.”

Nope, still a dream.

“Shoot more videos and build my skills in that regard.”

Epic fail. I even shot one while waiting for the boys at school pickup one day and then learned I was complete rubbish at uploading the thing and editing it. Sigh.

“Build my blogging skills by completing Problogger’s 31 Days To Build A Better Blog which I started in September.”

Well, I started it again in January. And didn’t finish it. Again.

“Write guest posts on other blogs.”

I wrote three.

“Set up a store selling…? Hmmm, I have a few ideas ;-)”

I have set up an Amazon store but that wasn’t what I really had in mind when I wrote this. I had anticipated selling products I had produced but I never got around to it.

It doesn’t sound too over-achiever, does it?

What did work in 2011

One reason for all this failure (let’s call it digression) was that although I wanted to monetize my blog to provide passive income, I was overwhelmed with real life work. And this blog was the reason for that. It acts as a marvellous marketing tool through which I get writing and coaching clients.

And I learned that when I get a large contract, everything else falls off the table. I simply don’t have the bandwidth to do it all or even most of it (sound familiar?)

I did write some stellar posts:
4 Heartstopping Myths on Drowning Every Responsible Parent Should Know gained over 400 Facebook ‘likes.’

69 Quotations to Inspire Frazzled Mothers got over 167 ‘likes.’

I wrote a couple on health and healthy eating: The Single Biggest Mistake Women Make With Their Health and 10 Foods To Remove From Your Diet To Regain Your Health.

A war cry – On Drowning Puppies and Mothers Saving Babies.

A look back in time, What 9/11 Can Teach Us About The Power of Innocence.

And one with an intolerant but passionate message, Why Twins Should Not Become One.

TSLWW Facebook page has been a great success and one which I particularly enjoy. Likes have gone from around 100 at this time last year to over 550 and there’s a lot of interaction. I especially love asking questions and seeing the replies. I find it fascinating to learn about other peoples lives and hope others do too.

I have made some great friends online which sounds ridiculous to a rather serious introvert like me but I’ve had great interactions with Linda at TalkTherapyBiz, Allie at Ramblings of a WAHM, skyped with Dean from Being Primal and Cathy Presland and even tweeted with my favorite fitness guru, Teresa Tapp.

Now, what to do in 2012?

I lost sight of my goals this year. When I went to look at my 2011 goals post last week, it occurred to me that I hadn’t looked at it since I wrote it. So I’m not making that mistake again.

I’ve spent a significant amount of time in the past few weeks, defining my goals for 2012. They encompass health, fun, family, income, personal development and, of course, efficiency.

They are quantified. For example, I want to double my income, attend 10 hip-hop classes and have quarterly donation curbside pickups.

They are prioritized – health and income are the top priorities.

And I have a whole page of projects with actions designed to get me to my goals.

For this blog. I’ve set myself a goal of quadrupling the passive income I receive from it. It is part of my income goal. The projects I thought about last year are still good and relevant ones.

And I have a few more ideas.

But as I refine and polish what this site is about – what I am about – no doubt things will change. Evolve. It is forever a work in progress.

As are we all.

What plans do you have for 2012? Please tell me in the comments!

{ 12 comments… read them below or add one }

January 1, 2012 at 11:51 am


Wow! I really enjoyed this post. First, b/c I don’t feel so guilty/loser-ish for not reaching many of my blogging goals for 2011. It’s tough to quantify the successes when so much about monetizing is contingent on readership/engagement.

I’d say you met the important milestones and you have the social proof to show…400+ shares on FB for a single (awesome) post, now that’s admirable :).

One of the hardest parts of an online biz is knowing where to focus your energies–one thing I fell short on, too.
It’s all about being methodical and plodding along IMHO.

I’ve been really inspired by you and your writing. Thank you for that. And thanks for the generous mention.
Here’s to a wonderful, focused and productive 2012 :).


Alison Golden January 1, 2012 at 1:05 pm

Happy New Year, Linda! I forgot to mention in the post that I have set my mantras for this year. I type them out, laminate them and stick them around the house.

This year:
‘Your playing small does not serve the world’ ~ Marianne Williamson
‘Those who have no time for healthy eating will sooner or later have to find time for illness.’ ~ Edward Stanley and…
‘The key to life is healthy boundaries.’ ~ Linda Eposito!

Let’s inspire each other during 2012. 🙂


Tracey January 2, 2012 at 2:57 am

The best way is to become an Amazon Associate and put Amazon ads on your site. Also you can become an affiliate with click bank or e-junkie. If you get an account with other advertising companies you have to be careful that you can put those ads on as well as Google as Google is very particular who else’s ads are on a page with Google Ads.
Tracey recently posted..PPIMy Profile


Mary E. Ulrich
January 2, 2012 at 5:48 am

Alison–you are already inspiring others in 2012. Look at what you did accomplish–and that doesn’t even count the millions of responsibilities of being a mom, wife, parent-school volunteer, business, daughter, friend….

Feel Wonderful about yourself as you smile and t-tap into 2012.
Mary E. Ulrich recently posted..Gifts|Grandma Gets a ThongMy Profile


Alison Golden January 2, 2012 at 9:07 am

Just off to do my T-Tapp, Mary…Happy New Year!


joyce January 3, 2012 at 6:23 am

Thanks for sharing this inspiring post to us..
joyce recently posted..Panic Attack PreventionMy Profile


El Edwards
January 5, 2012 at 1:45 pm

I didn’t write a traditional list of goals for 2011 but I did write a letter dated December 15th 2011 which started ‘Dear random family member who will never read this because you are fictitious!’ It was fun to write, was aspirational, in the present tense and … exactly none of it worked out as I had hoped!

But when I look back on last year and think about all the really cool stuff that did happen, ultimately it was all far better than what I had planned for myself. This year I didn’t write a letter or a detailed list of goals. I guess I should really but right now I just don’t want to!


Alison Golden January 5, 2012 at 4:48 pm

Things change, don’t they? I have a list of detailed quantifiable goals this year that I will work towards but if things go pear-shaped with something more important then they will have to go. I also think transition periods are also a time to abandon goals that no longer serve. Short-term goals are what’s needed in those situations. And so if you find yourself not wanting to, there may be a good reason for that. Only you will know! 🙂


Celeste January 6, 2012 at 11:09 pm

It’s tough to quantify the successes when so much about monetizing is contingent on readership/engagement.Thanks for sharing this useful thoughts..
Celeste recently posted..How Does Fractionation Seduction Work?My Profile


Dead Cow Girl January 7, 2012 at 12:20 pm

I set my goals fairly low last year, and managed to meet them. now you have me feeling like a slacker. 😉


Alison Golden January 7, 2012 at 1:34 pm

Phwt! Achievable goals in the wider context are the way to go, IMO. And I seem to remember you having a lot going on. 😉
Alison Golden recently posted..The Zen of TimelessnessMy Profile


Sheila January 11, 2012 at 7:32 pm

I hope I can achieve my goals this 2012..Thanks for sharing this inspiring thoughts..
Sheila recently posted..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …My Profile


Leave a Comment

CommentLuv badge

Previous post:

Next post: